Why Bloggers Need a Media Kit + 3 Free Media Kit Templates

As a blogger, we’ve probably all heard of media kits. But what exactly is a media kit? And what do you use it for?

media kit template

What Is a Media Kit? 

A media kit is a document that outlines and shows the basic stats and facts about your brand. This document explains to the reader exactly what your brand stands for, your niche and details brand and social media statistics.

media kit template

What Is Included In a Media Kit? 

A media kit should be compiled of facts and stats about your brand that will persuade brands to want to work with you. Luckily for you, I put together three FREE media kit templates to help you easily put together your own media kit! You can have them delivered straight to your email just by filling out the box below.

media kit template

A media kit should be aesthetic, short, sweet and include the basics. The basics include items like:

  • Monthly Page Views

  • Monthly Blog Visitors

  • E-mail Subscribers

  • Total Social Media Following

  • Social Media Following for Each Individual Channel

What Is a Media Kit Used For? 

Media kits are so much more important than they get credit for. As a blogger, it’s important to have a media kit on file for when companies reach out to you, you can back your stats, reach and your pricing. You also shouldn’t just wait for companies to reach out to you in order to use your media kit. You can also reach out to companies inquiring about sponsored opportunities and by attaching your media kit to give them a better idea of your reach.

I’ve put together three FREE media kit templates for you to check out and use for yourself. These templates are made in Canva, so you can use them for FREE. In order to save your copy of your media kit, make a copy before you begin. You can make a copy by going to the “File” Tab at the top of the screen and selecting “Copy”. This will open the templates in a new screen and allow you to revise and save your revisions.

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Good luck with making your own media kits. Let me know how they worked for you in the comments!

media kit template


If you need some more blogging inspiration, check out my posts on How Tailwind Skyrocketed My Blog Traffic, The Recipe for a Viral Pin and 5 Tips to Starting a Blog.



  1. Sarah Church Carroll | 26th Dec 17

    Great information for us new bloggers. Thank you

  2. samantha | 26th Dec 17

    Thank you for the post! I still have to make my media kit, and I prefer to use a template than blindly put something together myself.

  3. Cassie |White Sands and Cool Breezes | 26th Dec 17

    Thank you for this! This is on my to do list so this is perfect.

  4. Emily | 26th Dec 17

    I’m new to blogging and I have been wondering about this. Thanks for sharing! I signed up.

  5. Angie | 28th Dec 17

    This is such a great resource! Thanks for sharing!

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